The color gradients and shading gave further depth to the work. However, after receiving a higher resolution image, the Review Board noted that the aircraft tail was oriented at an angle and was curved, while the bird-head “hovered” above the tail giving it a three dimensional character.
#Copyright my logo registration
In 2018, the Review Board approved a copyright registration for American Airline’s logo titled “American Airlines Flight Symbol.” American Airlines originally presented a lower resolution image of their logo, which prevented much of the detail from being appreciated and resulted in refusals to register. Namely, the distortion and positioning of the stylized letters that gave them the appearance of a flame and the color coordination between the flame and phrase was sufficient to render the work as a whole copyrightable. Viewing the work as a whole, however, revealed the sufficient level of creativity required. It approved a registration for the NBA’s logo titled “HEATCHECK GAMING with MH (Stylized) as Flame Design.” In finding the logo copyrightable, the Board began by emphasizing that neither the stylized letters “M” and “H” nor the phrase “HEATCHECK GAMING” were independently copyrightable. This is a difficult question but combining stylized letters and color coordination certainly help, as the Review Board recently made clear. How much creativity is required for my new logo to be copyrightable? These individual elements may not be subject to copyright, but if arranged in a sufficiently creative manner or pattern, logos themselves can give rise to a protectable work. Often, logos are combinations of basic shapes, colors, and texts.
And originality requires that a work possess a minimal, but sufficient level of creativity. To be eligible for copyright protection, a logo (like any other copyrightable work) must be an original work of authorship fixed in a tangible medium of expression. Today, we look at three recent decisions concerning whether company logos were copyrightable. By studying Review Board decisions, we can better understand what the Office deems copyrightable. Inside the United States Copyright Office is a Review Board that makes final agency determinations on copyright eligibility, by either accepting or rejecting applications to register a particular work and publishing a decision.
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